All that you need to know about Netent and Red Tiger

  • Saturday, Jan 23, 2021

The origins of Netent Gaming lie in the 1960s when Lundstrom and Lindwall founded AB Restaurang Rouletter. In 1968, AB Restaurang Konsult and Spelautometer founded a company that was later renamed as Cherry in 1972. A couple of decades later, Cherry was renamed as Netent. This company refocused its business on the online gambling vertical and this is how Netent Gaming came into being. Presently, the corporate headquarters of this company are located in Stockholm, Sweden. If you want to know about the management structure of this iconic company, visit topnetent-casinos .

Over the years, Netent Gaming ( ) has crossed numerous milestones. On its way to becoming the no. 1 online gambling products company, Netent has bagged several licences. It has received recognition from the Malta Gaming Commission, HM Government of Gibraltar, Category 2 license from Alderney, etc. These licences have helped Netent enter several tightly regulated markets like Denmark, the United Kingdom, and Italy. Netent was also one of the earlier companies that produced mobile games for the new generation. Some titles of Netent have become household names like Gonzo's Quest and Starburst.

About Red Tiger Gaming

Red Tiger, which was acquired by Netent in 2019, was founded in 2014. The people behind its launch are industry veterans that wanted to re-invent the online gambling world. Headquartered in the Isle of Man, Red Tiger Gaming is principally focused toward Asia and Europe, Even though Red Tiger is quite a new company, it has managed to win several awards and recognition from its peers and industry bodies. It has won the EGR Award several times, and has also been acclaimed in the B2B category.

Red Tiger is known for its Daily Drop Jackpot that has paid several million dollars to players around the world. This marketing innovation has helped the company to get several new and retain its old customers.Red Tiger has tied up with several well-known casino operators. Some of them are Paddy power, Betsson, WilliamHill, PokerStars, Coral, BetVictor, Casumo, Kindred, Comeon, Ladbrokes, NordicBet, EuroCasino, Maria, CasinoWinner, Bingo.Com, Play Fortuna, Adjara, Mr. Green, Kolikkopelit, LeoVegas, The Sun Bingo, High Roller, Joy Casino, Shadow Bet, and may others.


Merger of Netent and Red Tiger

In 2019, Netent announced that it was taking over Red Tiger for 220 million GBP. This acquisition made the online gambling world sit up and take notice as it was Netent's first acquisition. By this merger, Netent hopes to grow its sales and improve the profit margin. In 2019, Netent's sales grew by just 0.3%. Post this acquisition,the acquirer company will expand its reach to Asia as well. Presently, Netent markets its games in Europe and the Americas. Please note that Asia is an emerging market for igaming product providers.

Share prices of Netent, which trades on the Stockholm stock exchange, should improve after this acquisition. This would also have some effect on the total work force as some employees are redundant. Business wise, now Netent would also be able to reach out to more casino operators. Right now, this company has a little more than 200 casinos working with it. Netent's acquistion of Red Tiger would be complete in 2022 when the former company pays 20 million GBP to Red Tiger's promoters.